Comments for The Business of Being a Mom http://www.thebusinessofbeingamom.com Use your Mom Skills to Boogie into Business Mon, 14 Sep 2009 19:22:14 -0700 http://wordpress.org/?v=2.8 hourly 1 Comment on Q&A by Boogie Moms http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-38 Boogie Moms Mon, 14 Sep 2009 19:22:14 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-38 Hi Stephanie! Great concept and we don't think your packaging is bad at all. Seems like the struggle could be merchandising and putting them in the right place for consumers who need them at the right time. Public events, restaurants, portable bathrooms, etc... Have you thought about approaching it from a more commercial, industrial sale? Working with a major chain like Pump it Up or ChuckECheese or selling in airports, hotel gift stores, resorts, even bathroom kiosks. Places moms are in the state of germs frenzy and need a quick easy solution? Do you have a display unit for a cash register or secure vending option? Moms are overwhealmed with the amount of products pushed on them for diaper bags and germ protection. You will have to get them to try them and begin to make it a habit to use them for a purchase to be made consistently. Do you have sample mitts you can distribute and ship out? As far as advertising, free sampling has worked well for us and we also recommend looking for ad remnants from H2O or ASG Media. You can get a pretty good deal on space in national publications. See our resource page for links. Best of luck, keep in touch, maybe we can work together! Hi Stephanie! Great concept and we don’t think your packaging is bad at all. Seems like the struggle could be merchandising and putting them in the right place for consumers who need them at the right time. Public events, restaurants, portable bathrooms, etc… Have you thought about approaching it from a more commercial, industrial sale? Working with a major chain like Pump it Up or ChuckECheese or selling in airports, hotel gift stores, resorts, even bathroom kiosks. Places moms are in the state of germs frenzy and need a quick easy solution? Do you have a display unit for a cash register or secure vending option? Moms are overwhealmed with the amount of products pushed on them for diaper bags and germ protection. You will have to get them to try them and begin to make it a habit to use them for a purchase to be made consistently. Do you have sample mitts you can distribute and ship out? As far as advertising, free sampling has worked well for us and we also recommend looking for ad remnants from H2O or ASG Media. You can get a pretty good deal on space in national publications. See our resource page for links. Best of luck, keep in touch, maybe we can work together!

]]>
Comment on Q&A by Stephanie Dellamura http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-31 Stephanie Dellamura Mon, 14 Sep 2009 17:46:07 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-31 Hello Boogie Moms! You both amaze me at how quickly you grew your business and at the large number of stores you were able to place the Boogie Wipes. Congratulations!! Please give me some advice on my product, "Gotta Go Mitts". I designed the Gotta Go Mitts after being disgusted by public toilets and the thought of my kids touching the toilet to hold on for balance or touching the flush lever. There was a product on the market similar to the Gotta Go Mitts, however they were not waterproof and were difficult to slip onto my kid's hands. I decided to go ahead and launch the Gotta Go Mitts. The "Gotta Go Mitts" are disposable, plastic mittens for children to wear to protect their hands from germs and wetness in public restrooms. The mitts allow children to hold the toilet for balance, touch flush lever, lift the seat, etc. The mitts are also beneficial anytime there is a need to protect children's hands such as eating sticky lollipops, painting, etc. I The Gotta Go Mitts generated alot of sales when Fox News and NBC did a story on the Gotta Go Mitts when they were initially launched. I was able to get them in several stores across the U.S. The mitts do not move as quickly on the shelf in stores. Do you think advertising would be the best place to spend money to increase sales, or do you think I need to redesign the picture on the package to be more eye catching. Consumers love the product and find it a diaper bag or purse must have, but the product is not getting noticed in the stores. The Boogie Wipes's package does not have a picture of a child using the wipes, however the name "Boogie Wipes" is self explanatory at catches the consumers' eye. Do you think advertising at this point is best, or a change in package design? Thank you and again....congratulations! - Stephanie Dellamura Hello Boogie Moms! You both amaze me at how quickly you grew your business and at the large number of stores you were able to place the Boogie Wipes. Congratulations!!
Please give me some advice on my product, “Gotta Go Mitts”. I designed the Gotta Go Mitts after being disgusted by public toilets and the thought of my kids touching the toilet to hold on for balance or touching the flush lever. There was a product on the market similar to the Gotta Go Mitts, however they were not waterproof and were difficult to slip onto my kid’s hands. I decided to go ahead and launch the Gotta Go Mitts. The “Gotta Go Mitts” are disposable, plastic mittens for children to wear to protect their hands from germs and wetness in public restrooms. The mitts allow children to hold the toilet for balance, touch flush lever, lift the seat, etc. The mitts are also beneficial anytime there is a need to protect children’s hands such as eating sticky lollipops, painting, etc. I The Gotta Go Mitts generated alot of sales when Fox News and NBC did a story on the Gotta Go Mitts when they were initially launched. I was able to get them in several stores across the U.S. The mitts do not move as quickly on the shelf in stores. Do you think advertising would be the best place to spend money to increase sales, or do you think I need to redesign the picture on the package to be more eye catching. Consumers love the product and find it a diaper bag or purse must have, but the product is not getting noticed in the stores. The Boogie Wipes’s package does not have a picture of a child using the wipes, however the name “Boogie Wipes” is self explanatory at catches the consumers’ eye. Do you think advertising at this point is best, or a change in package design? Thank you and again….congratulations! – Stephanie Dellamura

]]>
Comment on Q&A by Boogie Moms http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-37 Boogie Moms Sun, 13 Sep 2009 18:08:03 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-37 This is an awesome idea and we will support it however we can. Send your proposal and details to molly@boogiewipes.com and she will coordinate for you. Congratulations on a great concept. Definitely a growing need and we LOVE to see Moms helping moms more less! It sounds like you have a great network already to start working with, we still tell everyone, everywhere we go about Boogie Wipes. We wear our Boogie Brand as often as we can and have been known to approach random moms on the street with samples and coupons. Thats how you get the job done. Your definitely on the right track! This is an awesome idea and we will support it however we can. Send your proposal and details to molly@boogiewipes.com and she will coordinate for you. Congratulations on a great concept. Definitely a growing need and we LOVE to see Moms helping moms more less! It sounds like you have a great network already to start working with, we still tell everyone, everywhere we go about Boogie Wipes. We wear our Boogie Brand as often as we can and have been known to approach random moms on the street with samples and coupons. Thats how you get the job done. Your definitely on the right track!

]]>
Comment on Q&A by Becky Flansburg http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-30 Becky Flansburg Sun, 13 Sep 2009 15:48:44 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-30 Hi Boogie Moms! I am having tons of fun picking through your site and learning so much. My co-creator Kristen and I are working on a local website that unites Moms and Mom-owned businesses in the form for free coupon packs that we hand out in our Brainerd Lakes Area. We are trying to creatively think out the box and help Mom;s market their businesses at a very low cost. We are growing nicely and are working on our website. The thing that strikes me about Boogie Wipes is that not only is it an awesome products, but it has mass appeal! I really would like to make our community and schools more aware of Boogie Wipes and would like your thoughts on how to so that. Kristen and I both have school age kids and we both have string connections in our community. Thanks to my day job (office product industry) I have contacts at all the schools in our area. We can tell The Boogie Moms are all about Moms and kids, and we are too! We are just you. guys three years ago (just starting out and trying to find our way thru the business maze)!! We love to help Boogie Wipes any way we can. Thanks ladies! Sorry so long! Hi Boogie Moms! I am having tons of fun picking through your site and learning so much. My co-creator Kristen and I are working on a local website that unites Moms and Mom-owned businesses in the form for free coupon packs that we hand out in our Brainerd Lakes Area. We are trying to creatively think out the box and help Mom;s market their businesses at a very low cost. We are growing nicely and are working on our website. The thing that strikes me about Boogie Wipes is that not only is it an awesome products, but it has mass appeal! I really would like to make our community and schools more aware of Boogie Wipes and would like your thoughts on how to so that. Kristen and I both have school age kids and we both have string connections in our community. Thanks to my day job (office product industry) I have contacts at all the schools in our area. We can tell The Boogie Moms are all about Moms and kids, and we are too! We are just you. guys three years ago (just starting out and trying to find our way thru the business maze)!! We love to help Boogie Wipes any way we can. Thanks ladies! Sorry so long!

]]>
Comment on Q&A by Lindsay Harris http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-27 Lindsay Harris Sun, 23 Aug 2009 00:12:57 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-27 Hello, I think your blog and resources are fantastic. I am currently in the process of searching for sales reps or a distributor for "Baby's First Journal" which is a baby care log book. I was wondering if you have any advice/recommendations for sales reps or distributors. I know you have been able to get your products into both boutique stores and big box stores which is quite a feat. How did you do this and were you able to do this with just one sales rep/distributor? Thanks! Lindsay Hello,
I think your blog and resources are fantastic. I am currently in the process of searching for sales reps or a distributor for “Baby’s First Journal” which is a baby care log book. I was wondering if you have any advice/recommendations for sales reps or distributors. I know you have been able to get your products into both boutique stores and big box stores which is quite a feat. How did you do this and were you able to do this with just one sales rep/distributor?

Thanks!

Lindsay

]]>
Comment on Q&A by Boogie Moms http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-21 Boogie Moms Thu, 20 Aug 2009 20:45:24 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-21 Great Question Diana. We have a checklist of what we want to achieve with our advertising efforts and weigh the answers for each opportunity against the budget we have available. A few questions on our checklist are: <strong>1. Does it attract MY consumer? </strong>(be sure you know your potential consumer very well) For us its not just "moms" - its moms with boogie kids ages 1-6 that are fun and hip, have disposable income for a $3.99 PP item and like to talk it up with their friends and help us with Word of Mouth (WOM) <strong>2. Will the audience of the advertising <em>easily</em> be able to purchase my product?</strong> We did not do national advertising until consumers could find Boogie Wipes at a store within 5 miles from their house. Its probably not a good investment if it requires a consumer to do anymore than just click a link or look for your product next time they are at their favortite store. If you only have online commerce, you probably want to spend 80% of your budget with online advertising. The more steps you require a consumer to take to make a purchase, the more consumers you will lose a long the way</strong></ul>. </strong>You have already asked them to change a habit in their life to incorporate your product or service - that alone is an accomplishment! <strong>3. Does this build my brand? </strong>Is the opportunity a good fit for your messaging and the equity and image you want to portray. 4. Have I already reached this audience? Unless it is a program focused primarily on building the brand and image of Boogie Wipes, we dont typically do things twice. Our dollars are so tight and we need to spread them across as many outlets as we can. <strong>5. Can you give them a call to action?</strong> Will the opportunity allow you to include a website, sample, discount, coupon...something consumers can walk away with feeling like they know what to do to learn more or make a purchase. <strong>6. Who will I share this advertising with?</strong> When was the last time you scoured and studied the logo soup at the bottom of a newspaper ad? A "logo inclusion" alone is rarely a good deal. Also, make sure the partners and co-sponsors you have in any advertising you do are the companies and people you want your brand associated with. Hope this helped you decide what your questions should be. More than likely if the right opportunity is in front of you, it will be a no-brainer. We have made a few bad advertising investments along the way but even those have helped us fine tune our strategy. The last piece of advice we would add is NEGOTIATE ON THE COSTS and REMEMBER YOU HAVE ASSETS BESIDES MONEY. Tell them what you can spend and where you are willing to help out with other resources like cross promotions, your time, free product or giveaways. Good Luck! Great Question Diana. We have a checklist of what we want to achieve with our advertising efforts and weigh the answers for each opportunity against the budget we have available. A few questions on our checklist are:

1. Does it attract MY consumer? (be sure you know your potential consumer very well) For us its not just “moms” – its moms with boogie kids ages 1-6 that are fun and hip, have disposable income for a $3.99 PP item and like to talk it up with their friends and help us with Word of Mouth (WOM)

2. Will the audience of the advertising easily be able to purchase my product? We did not do national advertising until consumers could find Boogie Wipes at a store within 5 miles from their house. Its probably not a good investment if it requires a consumer to do anymore than just click a link or look for your product next time they are at their favortite store. If you only have online commerce, you probably want to spend 80% of your budget with online advertising. The more steps you require a consumer to take to make a purchase, the more consumers you will lose a long the way. You have already asked them to change a habit in their life to incorporate your product or service – that alone is an accomplishment!

3. Does this build my brand? Is the opportunity a good fit for your messaging and the equity and image you want to portray.

4. Have I already reached this audience? Unless it is a program focused primarily on building the brand and image of Boogie Wipes, we dont typically do things twice. Our dollars are so tight and we need to spread them across as many outlets as we can.

5. Can you give them a call to action? Will the opportunity allow you to include a website, sample, discount, coupon…something consumers can walk away with feeling like they know what to do to learn more or make a purchase.

6. Who will I share this advertising with? When was the last time you scoured and studied the logo soup at the bottom of a newspaper ad? A “logo inclusion” alone is rarely a good deal. Also, make sure the partners and co-sponsors you have in any advertising you do are the companies and people you want your brand associated with.

Hope this helped you decide what your questions should be. More than likely if the right opportunity is in front of you, it will be a no-brainer. We have made a few bad advertising investments along the way but even those have helped us fine tune our strategy. The last piece of advice we would add is NEGOTIATE ON THE COSTS and REMEMBER YOU HAVE ASSETS BESIDES MONEY. Tell them what you can spend and where you are willing to help out with other resources like cross promotions, your time, free product or giveaways. Good Luck!

]]>
Comment on Q&A by Diana Davidson http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-19 Diana Davidson Wed, 19 Aug 2009 15:02:13 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-19 Advertising and marketing are so important to any businesss. How do you select where/how to advertise and market yourself creatively, effectively, and economically? Advertising and marketing are so important to any businesss. How do you select where/how to advertise and market yourself creatively, effectively, and economically?

]]>
Comment on Q&A by Boogie Moms http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-23 Boogie Moms Sat, 15 Aug 2009 23:20:04 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-23 Hi Andrea - We have only been at this craziness about 3 years but even so, understand what you mean. Its a challenge to balance the need to grow, change, innovate and wow with growing pains, cash flow and the temptation to try and be all things to all people and keep it fresh and new. About a year after we started we were off in R&D on two other products we had ideas for. It took us longer than it should have to realize we just want to be the best at wiping noses. When you are under the pile of your business minutia every day you also tend to think you have tapped out your market or hit your wall when you really haven't. We had a retailer put us in our place one time reminding us 90% of people have still never heard of Boogie Wipes. Eeek, that was a fun meeting. He was right though and just because you have a website anyone can see or are in bunches of retail stores does not mean you have a consumer on every corner. For us we try to focus on those moments of consumers first interactions with us and not get stale in telling the same message to the same group over and over. Innovation is very important but dont underestimate REinvention. Taking what you have and adding something new and fun, tweaking a little to give consumers a reason to take notice again. Your website www.babywit.com has adorable, unique clothing and I love how you have called out your best sellers. Maybe focus in on those and getting just those items out more often to new crowds or creating a variation of one of them for a specific retailer? As far as moving to the "next level" We think thats a personal choice based on the commitment you and your family are willign to make for what the "next level" could bring. Perhaps more income and/or recogntion but without a doubt more work and stress as well. Important to understand first how you really feel about the level you are at and what it is your willing to give up for the next one. Not sure that helps lite your fire again but hope it made a spark :-) Hi Andrea – We have only been at this craziness about 3 years but even so, understand what you mean. Its a challenge to balance the need to grow, change, innovate and wow with growing pains, cash flow and the temptation to try and be all things to all people and keep it fresh and new. About a year after we started we were off in R&D on two other products we had ideas for. It took us longer than it should have to realize we just want to be the best at wiping noses. When you are under the pile of your business minutia every day you also tend to think you have tapped out your market or hit your wall when you really haven’t. We had a retailer put us in our place one time reminding us 90% of people have still never heard of Boogie Wipes. Eeek, that was a fun meeting. He was right though and just because you have a website anyone can see or are in bunches of retail stores does not mean you have a consumer on every corner. For us we try to focus on those moments of consumers first interactions with us and not get stale in telling the same message to the same group over and over. Innovation is very important but dont underestimate REinvention. Taking what you have and adding something new and fun, tweaking a little to give consumers a reason to take notice again. Your website http://www.babywit.com has adorable, unique clothing and I love how you have called out your best sellers. Maybe focus in on those and getting just those items out more often to new crowds or creating a variation of one of them for a specific retailer? As far as moving to the “next level” We think thats a personal choice based on the commitment you and your family are willign to make for what the “next level” could bring. Perhaps more income and/or recogntion but without a doubt more work and stress as well. Important to understand first how you really feel about the level you are at and what it is your willing to give up for the next one. Not sure that helps lite your fire again but hope it made a spark :-)

]]>
Comment on Q&A by Andrea http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-16 Andrea Fri, 14 Aug 2009 16:04:45 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-16 After 5 or 6 years in business how do you keep your own interest in your business alive? How do you move to the next level or do you? After 5 or 6 years in business how do you keep your own interest in your business alive? How do you move to the next level or do you?

]]>
Comment on Q&A by Boogie Moms http://www.thebusinessofbeingamom.com/?page_id=187&cpage=1#comment-25 Boogie Moms Fri, 14 Aug 2009 16:02:47 +0000 http://www.thebusinessofbeingamom.com/?page_id=187#comment-25 We currently has a board of directors that we brought in when we completed our series A investment round over a year ago. This group is made up of two of our investors, one outside person who is a business consultant, and us. In our case most everyone has a vested interest in being on the board as they have ownership in the company. The one gentlemen who is on our board who has not invested in the company, has been given stock options for his time. This is a very typical way of obtaining great advisors/board members as they feel like they are getting a little kicker for their time spent. It also may increase the quality of who you are able to recruit. Our board meets quarterly to discuss budgets, strategy, growth, challenges and we find it incredibly helpful. If you are in a position that you don’t need to have a board of directors at this time you can set up the same scenario with a group of business advisors. We always seek out people who are savvy in different areas, marketing, sales, finance, and someone who has been there done that in business is always a must. You can offer a small stake in your company, possible half a percent ownership earned over the period of one year for their service. Then you can renew each year if things are going well. Putting a group of advisors in place is a really good idea for the simple reason that we always give to people = “It is always good to surround yourself with people who are smarter than you as business has no room for egos”. By putting a group together you can also add an impressive page to your business plan that lists your advisors and their credentials. This will give you credibility if you are ever in the position where you need to seek out financing for your business. Hope that helps, best of luck to you. We currently has a board of directors that we brought in when we completed our series A investment round over a year ago. This group is made up of two of our investors, one outside person who is a business consultant, and us. In our case most everyone has a vested interest in being on the board as they have ownership in the company. The one gentlemen who is on our board who has not invested in the company, has been given stock options for his time. This is a very typical way of obtaining great advisors/board members as they feel like they are getting a little kicker for their time spent. It also may increase the quality of who you are able to recruit. Our board meets quarterly to discuss budgets, strategy, growth, challenges and we find it incredibly helpful.

If you are in a position that you don’t need to have a board of directors at this time you can set up the same scenario with a group of business advisors. We always seek out people who are savvy in different areas, marketing, sales, finance, and someone who has been there done that in business is always a must. You can offer a small stake in your company, possible half a percent ownership earned over the period of one year for their service. Then you can renew each year if things are going well. Putting a group of advisors in place is a really good idea for the simple reason that we always give to people = “It is always good to surround yourself with people who are smarter than you as business has no room for egos”. By putting a group together you can also add an impressive page to your business plan that lists your advisors and their credentials. This will give you credibility if you are ever in the position where you need to seek out financing for your business. Hope that helps, best of luck to you.

]]>