Mindee Doney & Julie Pickens

Boogie Wipe Inventors and Co-Founders of Little Busy Bodies, Inc
Julie Pickens – CEO  -  Mindee Doney – CMO

Little Busy Bodies, Inc – Makers of Boogie Wipes and Achooz – Saline Nose Wipes
Est: 2007  – Employees: 13
Beaverton, OR 97007

2009 Sales: $3.4 Million
2010 Sales: ~$8 Million

Often referred to as The Boogie Moms®, friends Mindee Doney and Julie Pickens developed the first ever saline nose wipe called Boogie Wipes® as a solution for their kids’ sore, red, runny noses.  Using the idea, their business backgrounds and mompreneurial spirit they formed Little Busy Bodies, Inc in May, 2007.  After an intensive research and development process, hiring a chemist, surveying consumers and interviewing manufacturers, in December, 2007 they sold their first pack of Boogie Wipes.  Sales went on to reach $1 Million their first year of business.  Little Busy Bodies now operates out of Beaverton, OR and employs 12 full-time employees (9 moms) including Julie as CEO and Mindee as CMO. The company tripled their revenue in 2009 at $3.4 Million. They now offer 11 saline nose wipe products to 50,000 retail stores across the US and Canada including; Wal-Mart, Target, Walgreens & Toys”R”Us. Their adult line of nose wipes, Achooz, will launch this spring.


As mom business moguls, Mindee and Julie now share their entrepreneurial knowledge with other inventors and business owners through speaking engagements and media platforms. They encourage Moms to embrace their strengths in their Business of Being a Mom™ and bring them into their journey as an entrepreneur.  They have appeared on The Big Idea with Donny Deutsch, NBC, ABC and FOX  morning shows across the country and are the resident Mompreneur experts on Family Matters Radio. The Boogie Moms have earned the spotlight on the front page of The Oregonian business section, front page of the Beaverton Valley Times and on blog talk radio shows like Classy Mommy, Chatterbox, Tools for Success and Entrepreneur People. They were recently recognized in the as one of Top 50 Leading Moms in Business by Start Up Nation and quoted as innovation experts in industry publications such as Entrepreneur Magazine, HAPPI, PINK, Readers Digest and Chain Drug Review. In 2009, The Boogie Moms were a finalist for the Oregon Entrepreneur of the Year,  key-note speakers for the National Moms in Business Unite Conference, Moms Reinvented and the Oregon Inventors Expo. Julie, as CEO has also led business seminars at The Perfect Pitch, UC Berkeley Women in Leadership and SCORE.  The Boogie Moms first book, The Business Behind the Boogie, will release Mothers Day, 2010 and they were recently featured on the cover of Career Magazine.

Before breaking ground with Boogie Wipes, Julie was a sales manager for Gallo Winery & Miller Brewing  and owned and operated six different franchise locations for Cold Stone Creamery and Wetzel’s Pretzels.  She grew up an entrepreneur at heart, working in her families business from an early age. A graduate of University of Oregon, Julie, age 43, now lives in Tigard, Oregon with her husband Dean and three daughters, McKenna (15), Molly (11), and Gabby (5).  Mindee managed West Coast marketing programs for Procter & Gamble for 5 years, and was a Marketing Manager for McDonald’s Corporation for 3 years.  She also ran her own event  marketing company for 4 years producing tradeshows for women across the Northwest  A graduate of Western Oregon University, Mindee, age 34, lives in Beaverton, Oregon with her three children, Aidan (7), Avree (3), and Austin (14 months).

Bookmark and Share

Comments are closed.